Undark has an intriguing opinion article about the current trend of tech companies interested in neuroscience. Neuroscience research has produced various technologies capable of measuring human brain activity, e.g. magnetic resonance imaging, implanted electrode systems, and electroencephalograms (EEGs). Biohackers started experimenting with EEGs for meditation purposes. This has trickled through to the consumer tech market, with companies like Meta, Valve, Snap acquiring neuroscience startups. Of course, tech companies do this because “with enough information about individuals and their habits, developers can divine, with fine-tooth specificity, how a certain person will respond to certain advertisements.” What I find interesting about this, […] Read More