Geospatial search: Instagram’s new map-based interface

The Verge reports on Instagram’s new map interface that allows for geospatial queries on the platform. Interesting to reflect on what kind of places are privileged over others… Also interesting to think of the way this shapes our general outlook onto our (urban) environment in terms of commodified spaces.


Instagram’s latest update aims to make it easier for users to find local businesses or attractions by adding a searchable map that lets you “discover popular local businesses near you,” according to an Instagram Story from Mark Zuckerberg. The map will show you a list of places nearby and will let you see posts about a certain place or see only certain types of business.

There are a few ways to get to the map — if someone tags a place in a post or story, you can tap on the tag and hit “see location” to get to the location’s page. If you move around on the map, you’ll then be able to search the area to see what’s nearby.

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