{"id":72,"date":"2006-11-07T22:18:27","date_gmt":"2006-11-07T20:18:27","guid":{"rendered":"http:\/\/www.bijt.org\/wordpress\/2006\/11\/07\/interesting-interview-with-nick-wright-from-mobile-youth-trends\/"},"modified":"2009-09-08T13:15:41","modified_gmt":"2009-09-08T11:15:41","slug":"interesting-interview-with-nick-wright-from-mobile-youth-trends","status":"publish","type":"post","link":"https:\/\/www.bijt.org\/wordpress\/2006\/11\/07\/interesting-interview-with-nick-wright-from-mobile-youth-trends\/","title":{"rendered":"Interesting interview with Nick Wright from Mobile Youth Trends"},"content":{"rendered":"

Xen Mendelsohn from Xellular Identity<\/a> has a very interesting interview with Nick Wright from Mobile Youth Trends. Nick is co-author of the mobileYouth 2006 report<\/a>. Some of the good stuff:<\/p>\n

– Young people don’t use their mobile phones ‘just for fun’ but also for serious matters: to say something about themselves and their relationships with other young people (self-expression).<\/p>\n

– Branded goods play an important role in this self-expression.<\/p>\n

– Texting is “a reaffirmation and a reminder that \u201cI\u2019m with you??.”<\/p>\n

– Many young people feel depressed after a whole day without SMS. Some young people even go to rehab clinics for being “text-addicts”!<\/p>\n

– The mobile phone has taken over the former position of cigarettes in offering a private space for unsupervised private communication. (And some studies suggest young people are smoking less and less because their money now goes to phone bills – MdL)<\/p>\n

– Texting is attractive because the language can be deformed so that no adult can understand it. (This is also pointed out by Mitzuko Ito in an article (in Ling & Pedersen: 2005) about how traditional institutions like family and the classroom are being challenged by the mobile phone – MdL).<\/p>\n

– The phone itself allow for personalization (wallpapers, ringtones, etc.) and enables young people to express themselves and “advertise their identity as part of their peer group.” (> Interesting notion “advertizing identity” – we are all designing and branding ourselves to some extend).<\/p>\n

– The basic social needs of young people are: “Social Networking, Communication, Status display, Personalisation and acting as a Behavioural Platform.”<\/p>\n

– Mobile operators realize too little of these characteristics of young people’s interaction with the mobile phone.<\/p>\n

Read the whole interview here<\/a>!<\/p>\n

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Xen Mendelsohn from Xellular Identity has a very interesting interview with Nick Wright from Mobile Youth Trends. Nick is co-author of the mobileYouth 2006 report. […] Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_share_on_mastodon":"0"},"categories":[2,7,5,3],"tags":[154,34],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-identity","category-mobile-phone","category-play","category-technology","tag-identity","tag-mobile-media"],"share_on_mastodon":{"url":"","error":""},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/peQgW-1a","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":2,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts\/72\/revisions\/375"}],"wp:attachment":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}