{"id":124,"date":"2007-05-13T14:39:48","date_gmt":"2007-05-13T12:39:48","guid":{"rendered":"http:\/\/www.bijt.org\/wordpress\/2007\/05\/13\/nokia-ad-be-yourself-and-do-it-in-style\/"},"modified":"2008-04-16T18:53:49","modified_gmt":"2008-04-16T16:53:49","slug":"nokia-ad-be-yourself-and-do-it-in-style","status":"publish","type":"post","link":"https:\/\/www.bijt.org\/wordpress\/2007\/05\/13\/nokia-ad-be-yourself-and-do-it-in-style\/","title":{"rendered":"Nokia ad: &#8220;be yourself and do it in style&#8221;"},"content":{"rendered":"<p style=\"color: #000000\">Another outdoors advertisement, shot <span style=\"color: #000000\">already<\/span> a few months ago in Amsterdam. The ad says \u201cWho do I want to be today?\u201d. Options are: <em>kroegtijger<\/em> (don&#8217;t know how to translate this, <em>binge drinker<\/em> or <em>bar fly<\/em> is a bit too negative), <em>fashionista<\/em>, <em>paparazza<\/em>, <em>night butterfly<\/em>, <em>supermodel<\/em>. All very much consumer identities. All identities that are mediatized. All &#8216;global&#8217; identities, that is, recognizable in many different cultural contexts. And all identities in which the mobile phone can be an aid in the <em>pretense to be<\/em> one of these, to play a role, <em>as if<\/em>&#8230; The ad plays upon the idea of <em>wearable identities<\/em>: identity as a jacket that you put on or off.<\/p>\n<p style=\"color: #000000; min-height: 14.0px\"><a title=\"Nokia ad \u201cbe yourself\u201d\" rel=\"lightbox\" href=\"http:\/\/www.bijt.org\/wordpress\/wp-content\/uploads\/2007\/05\/nokia_ad01.jpg\"><img decoding=\"async\" src=\"http:\/\/www.bijt.org\/wordpress\/wp-content\/uploads\/2007\/05\/nokia_ad01.thumbnail.jpg\" alt=\"Nokia ad \u201cbe yourself\u201d\" \/><\/a><\/p>\n<p>(click to enlarge)<\/p>\n<p style=\"color: #000000\">Also, Nokia can be added to the long list of corporations who think we should \u201cbe yourself, and do it in style\u201d. The imperative to be yourself paradoxically is a pressure nowadays from which there is no escape&#8230;<\/p>\n<p style=\"color: #000000; min-height: 14.0px\">\u00a0<\/p>\n<p style=\"color: #000000; min-height: 14.0px\">\u00a0<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Another outdoors advertisement, shot already a few months ago in Amsterdam. The ad says \u201cWho do I want to be today?\u201d. Options are: kroegtijger (don&#8217;t [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/www.bijt.org\/wordpress\/2007\/05\/13\/nokia-ad-be-yourself-and-do-it-in-style\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_share_on_mastodon":"0"},"categories":[2,7],"tags":[49,40,154,157,48],"class_list":["post-124","post","type-post","status-publish","format-standard","hentry","category-identity","category-mobile-phone","tag-advertisement","tag-commerce","tag-identity","tag-mobile-phone","tag-nokia"],"share_on_mastodon":{"url":"","error":""},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/peQgW-20","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}