{"id":121,"date":"2007-05-08T20:36:31","date_gmt":"2007-05-08T18:36:31","guid":{"rendered":"http:\/\/www.bijt.org\/wordpress\/2007\/05\/08\/free-like-once-before\/"},"modified":"2008-04-16T18:55:01","modified_gmt":"2008-04-16T16:55:01","slug":"free-like-once-before","status":"publish","type":"post","link":"https:\/\/www.bijt.org\/wordpress\/2007\/05\/08\/free-like-once-before\/","title":{"rendered":"&#8220;Free like once before&#8221;"},"content":{"rendered":"<p>A week or two ago (just before the migration of this blog the a new server) I walked past an outdoors advertisement in Amsterdam, near where I live. It is an ad for the <a href=\"http:\/\/www.openluchtmuseum.nl\">Dutch Open Air Museum<\/a> in Arnhem. It says &#8220;Vrij als vroeger &#8211; Even terug naar de jaren &#8217;60&#8221; (something like &#8220;<em>Free as once before &#8211; briefly back to the &#8217;60s<\/em>&#8220;).<\/p>\n<p><a rel=\"lightbox\" href=\"http:\/\/www.bijt.org\/wordpress\/wp-content\/uploads\/2007\/05\/mobilepic000.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.bijt.org\/wordpress\/wp-content\/uploads\/2007\/05\/mobilepic000.thumbnail.jpg\" alt=\"\" width=\"90\" height=\"126\" \/><\/a><\/p>\n<p>(click to enlarge)<\/p>\n<p>A brief look at their website tells me it&#8217;s an exhibition about leisure time in the 60s. What made me take a snapshot of this was that the picture shows a mobile phone being crushed by what appears a miller&#8217;s stone, or a giant tractor tire, I don&#8217;t know. So this advertisement basically says that <em>freedom<\/em> is to be without the mobile phone. It plays upon popular opinion that the mobile phone, handy is it may be, is also a burden and a restraint on freedom. Crush your phone and you&#8217;ll be free again :).<\/p>\n<p>What strikes me now as I am writing is the addition of the word &#8220;Even..&#8221; (<em>briefly<\/em>, or <em>just a little moment<\/em>) in the subtitle. It suggests the possibility of temporarily escaping modern day pressures (the obligations imposed by the mobile phone) when visiting this open air museum. Why would we want\/need to do so? Why go to a museum for this? And what is good about a temporary solution? I mean, nobody is really going to crush his mobile? I think the ad tries to appeal to the possibility of imagining and actually visiting a time and place when things where not so complicated. The museum then creates a temporary playground for our imagination. We can actually undergo the experience of living an ideal simple life, albeit temporarily.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.openluchtmuseum.nl\/usermedia\/Vrij_plein.jpg\" alt=\"Openluchtmuseum Arnhem: \" \/><\/p>\n<p>And here&#8217;s another advertisement I found on their website, burning a remote control:<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.openluchtmuseum.nl\/usermedia\/Vrij_vuur.jpg\" alt=\"Openluchtmuseum Anrhem - Vrij als vroeger (2)\" \/><\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>A week or two ago (just before the migration of this blog the a new server) I walked past an outdoors advertisement in Amsterdam, near [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/www.bijt.org\/wordpress\/2007\/05\/08\/free-like-once-before\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_share_on_mastodon":"0"},"categories":[2,7,5],"tags":[49,20,50,157,156],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-identity","category-mobile-phone","category-play","tag-advertisement","tag-discourse","tag-freedom","tag-mobile-phone","tag-play"],"share_on_mastodon":{"url":"","error":""},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/peQgW-1X","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":0,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bijt.org\/wordpress\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}