Interesting interview with Nick Wright from Mobile Youth Trends

Xen Mendelsohn from Xellular Identity has a very interesting interview with Nick Wright from Mobile Youth Trends. Nick is co-author of the mobileYouth 2006 report. Some of the good stuff:

– Young people don’t use their mobile phones ‘just for fun’ but also for serious matters: to say something about themselves and their relationships with other young people (self-expression).

– Branded goods play an important role in this self-expression.

– Texting is “a reaffirmation and a reminder that ā€œIā€™m with you??.”

– Many young people feel depressed after a whole day without SMS. Some young people even go to rehab clinics for being “text-addicts”!

– The mobile phone has taken over the former position of cigarettes in offering a private space for unsupervised private communication. (And some studies suggest young people are smoking less and less because their money now goes to phone bills – MdL)

– Texting is attractive because the language can be deformed so that no adult can understand it. (This is also pointed out by Mitzuko Ito in an article (in Ling & Pedersen: 2005) about how traditional institutions like family and the classroom are being challenged by the mobile phone – MdL).

– The phone itself allow for personalization (wallpapers, ringtones, etc.) and enables young people to express themselves and “advertise their identity as part of their peer group.” (> Interesting notion “advertizing identity” – we are all designing and branding ourselves to some extend).

– The basic social needs of young people are: “Social Networking, Communication, Status display, Personalisation and acting as a Behavioural Platform.”

– Mobile operators realize too little of these characteristics of young people’s interaction with the mobile phone.

Read the whole interview here!

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