‘Playful Identities’ research blog

This BBC article “The power of play on the internet” is interesting in the light of our overarching “Playful Identities” research question: How do new (group) identities appear or how are old identities articulated and experienced? What is the role of digital media in this proces? And how can this be understood as “playful”?

The claim is made that online social networking is a type of game (not really a new idea). Impicitly it is suggested that gaming is the form of contemporary social bonding. Additionally, the relevance of online gaming for “real life” is underlined. This further undermines the old dichotomy between an isolated cyberspace versus real life as two separate domains. Interesting as well to me is the fact that there are reputation systems built into these social networking games. These become mechanisms to enforce reciprocity, which is an important term in theories about gift exchange (Mauss).

Some interesting quotes from the article:

Game design and social networks are merging into one of the most persuasive forces on the net. That assertion was made by a string of speakers at the Web 2.0 Expo in San Francisco.

“Social networking is a game in and of itself,” explained Jennifer Pahlka, co-chair of the conference.

….

“Social networks offer a revolutionary way for people to play with friends and communities that have meaningful value to them in their real life,”

….

“Logging in and playing with strangers was exciting when the internet was new but the modern web is personal and social and it is clear that the internet is being used for social purposes to connect people rather than isolate them.”

….

“We build up these reputation systems with levels and rankings just as you would if it was a game and by applying these gaming principles it helps build these thriving successful communities.”

[I wrote this blogpost earlier for The Mobile City]

Dutch tech/nerd blog tweakers.net report that Hyves, Holland’s most popular social network, has struck a deal with operator KPN (the biggest telcom in NL) to add locational information to text messages Hyves users send to each other. According to KPN, questions such as “where are you?” and “what are you doing?” are often asked by mobile phone users.

KPN customers can switch the service on by first registering for this service on Hyves. Whenever they send a text message containing information about what they are currently doing to a specific number, they will be positioned on a Google Maps application within Hyves, which may be seen by other Hyves users.

This is just another step in the field of LBS (location based services) that telcoms are seemingly desperately trying to develop. LBS had been a buzzword for some time now, but the real “killer-app” hasn’t come up yet. I’m curious to see how this will develop, since these are very strong partners indeed.

Just a thought, I think questions as quoted above like “where are you?” and “what are you doing?” shouldn’t be taken too literary. We don’t really need or even want to know this information all the time. They are often just a sign of reciprocal involvement with the life of the other person, a type of mobile gift exchanges.

Moreover, part of the fun in talking through the mobile phone is also the joy of imagining what someone else is doing at the moment, and trying to picture where he or she is. It is part of the process of creating “imagined proximity” or “co-presence”. I wonder what kind of new imaginings will arise when this kind of background information is already given through location based services? If we know all this kind of stuff in advance, is there even sense in still making the actual phone call? Perhaps in an unexpected way, LBS as the chicken with the golden eggs may turn out to be a bullet in the telcoms own foot.