This really unclear picture is from Telset Magazine (edisi 74 July 2007, p.16), one of the many handphone magazines in Indonesia. It shows a queue of thousands of people waiting in front of the Ballroom Hotel Grand Melia in Jakarta on 13 June 2007. What are they waiting for? Is Michael Jackson making an appearance in Jakarta? Is someone giving away free stuff? Nope, these people are awaiting the launch of the new Nokia E90 Communicator. Indonesia is the first country in the world where this device was launched. This device really harbours all the functions that a mobile device nowadays possibly can have aboard. About 1100 invitees could buy the phone on the spot for around 11.000.000 Rp (almost € 900).
In an editorial, Magazine Telset does not fail to notice how ironic it is that so many people are queuing up for a device which costs 1 1/2 times the average Indonesian yearly income. In this country, thousands of people voluntary queue up for hours to be the first to have the E90, while still at this time many more people involuntarily queue up each day to get cooking oil. According to Telset editor, it can happen here because people feel it is prestigious (gengsi) to have such a device, which in turn increases the tendency to see handphones like this Communicator as a symbol of status and success.
Posts Tagged ‘Identity’
Queuing up in Jakarta…
Friday, August 3rd, 2007Public lecture Kenneth Gergen, June 12, Rotterdam
Monday, May 14th, 2007My research group is organizing a two-day visit (June 12 – 13 2007) to the Erasmus University Rotterdam, Netherlands, by sociologist and psychologist Kenneth Gergen. Gergen is most widely known for his book “Saturated Self: dilemmas of identity in contemporary life” (originally published in 1991, second edition 2000). He is also known for his idea of “absent presence”.
The first day of his visit, Tuesday June 12, he will give a public lecture called:
Playland – Transformations in Technology, Identity and Culture
Kenneth Gergen will speak about the influence of modern communication technologies on human identities. He will specifically focus on the rise of play elements in digital culture en the transition in thinking about identity as monolithic entities
After the lecture there will be time for questions from the audience.
The lecture is in English.
Date: June 12 juni 2007
Time: 15:15 – 17:00.
Location: Room B2, Campus Woudestein, Erasmus University Rotterdam
Directions: http://www.eur.nl/adressen/plattegronden/
More information about Kenneth Gergen: http://www.swarthmore.edu/SocSci/kgergen1
Entrance is free.
Nokia ad: “be yourself and do it in style”
Sunday, May 13th, 2007Another outdoors advertisement, shot already a few months ago in Amsterdam. The ad says “Who do I want to be today?”. Options are: kroegtijger (don’t know how to translate this, binge drinker or bar fly is a bit too negative), fashionista, paparazza, night butterfly, supermodel. All very much consumer identities. All identities that are mediatized. All ‘global’ identities, that is, recognizable in many different cultural contexts. And all identities in which the mobile phone can be an aid in the pretense to be one of these, to play a role, as if… The ad plays upon the idea of wearable identities: identity as a jacket that you put on or off.
(click to enlarge)
Also, Nokia can be added to the long list of corporations who think we should “be yourself, and do it in style”. The imperative to be yourself paradoxically is a pressure nowadays from which there is no escape…
Phone brand tells who you are?
Thursday, April 5th, 2007
Source – via Textually.org.
A study by Nielsen Media Research suggests that the type of phone you wear says something about your personality:
What your mobile phone says about you:
Nokia
- Family-minded
- Middle aged managers
- Balance seekers
- Health conscious
Motorola
- Fashion conscious
- Under 24
- Fun seekers
- Individualistic
Sony Ericsson
- Ambitious young men
- Professionals
- Success driven
- Individualistic
LG
- Favourite of mums
- Stay-at-home parents
- Success driven
- Harmony seekers
Samsung
- Young women
- Career focused
- Success driven
- Fun seekers
Whatever your opinion about such research (what do you mean LG is both for “stay at home parents” and “success driven”?), most telling are the comments by readers. The majority of commenters think it is utter crap to see a communications device as part of your identity. They think it is rather sad to judge someone based on what he uses for calling.
They seem to miss the point of the article, however, that your mobile says something about you, even if you do not choose them consciously. These kinds of articles do raise the interesting view that even though we all despise being easily identifiable by the brands we use, we nevertheless are continuously making choices (yes, also subliminally) and rationalize them as ‘functional’ (like the guy who says he always buys Nokia so that he doesn’t have to relearn navigation from scratch). The interplay of brands and identities, of marketing/production and consumption, is far too complicated to just push research like this aside as nonsense…
Mobile phones on last journey…
Thursday, March 8th, 2007Dutch newspaper De Telegraaf has an article about environmental problems that arise because of people putting mobile phones and other gadgets like iPods in the coffin of their bereaved. Head of the Dutch gravediggers association Pauline Harmsen is quoted saying:
“Surviving dependants often think those items really belong to the deceased. But they don’t think about the materials in the devices which are bad for the environment”.
What will our great-great grandchildren think about those strange ‘ritual items’ found scattered everywhere in the earth, and dated with great precision to a definite period in the beginning of the third Millennium?
via: nu.nl
Joe showing his handset
Thursday, December 14th, 2006
kablog-j2me 2.0.8 for Nokia6233
This is an older pic shot in Jos. I was out on Ahmadu Bello way talking to some people selling all kinds of addon items for mobile phones. Joe here was very fond of his very small handset. Before this one he owned 2 earlier models.
15 pixels of fame…
Saturday, November 11th, 2006
Anybody can upload a short mobile phone clip to the website 15×15.org which is then displayed on the homepage for 15 seconds as one of 15 clips being shown simultaneously.
Interestingly, most people seem to film themselves and then put it online… Affirmation of the mobile phone as a tool for reflexive creation and expression of personal identity?
BTW: I am being eating by a purple Tyrannosaurus Rex…
(Thanks Tim for reminding me!)
Interesting interview with Nick Wright from Mobile Youth Trends
Tuesday, November 7th, 2006Xen Mendelsohn from Xellular Identity has a very interesting interview with Nick Wright from Mobile Youth Trends. Nick is co-author of the mobileYouth 2006 report. Some of the good stuff:
- Young people don’t use their mobile phones ‘just for fun’ but also for serious matters: to say something about themselves and their relationships with other young people (self-expression).
- Branded goods play an important role in this self-expression.
- Texting is “a reaffirmation and a reminder that “I’m with you�?.”
- Many young people feel depressed after a whole day without SMS. Some young people even go to rehab clinics for being “text-addicts”!
- The mobile phone has taken over the former position of cigarettes in offering a private space for unsupervised private communication. (And some studies suggest young people are smoking less and less because their money now goes to phone bills – MdL)
- Texting is attractive because the language can be deformed so that no adult can understand it. (This is also pointed out by Mitzuko Ito in an article (in Ling & Pedersen: 2005) about how traditional institutions like family and the classroom are being challenged by the mobile phone – MdL).
- The phone itself allow for personalization (wallpapers, ringtones, etc.) and enables young people to express themselves and “advertise their identity as part of their peer group.” (> Interesting notion “advertizing identity” – we are all designing and branding ourselves to some extend).
- The basic social needs of young people are: “Social Networking, Communication, Status display, Personalisation and acting as a Behavioural Platform.”
- Mobile operators realize too little of these characteristics of young people’s interaction with the mobile phone.
Read the whole interview here!
Technological lifestyles amongst office workers
Wednesday, August 16th, 2006
Textuality.org reports that many of the English(?) office workers have an infatuation for hightech mini-gadgetry such as mobile phones, Blackberry’s, iPods. They are dubbed G.O.S.S.I.P.S – Gadget Obsessed, Status Symbol Infatuated Professionals. The research was done for recruitment firm Office Angels. From the Reuters press release:
LONDON (Reuters) – An iPod and 2 mobile phones are the latest must-have accessories along with Sushi for the status-conscious office worker, according to a survey released on Wednesday.
The poll, conducted for recruitment firm Office Angels, found 67 percent of 1,500 respondents considered so-called “micro-gadgets” like Blackberrys, laptop memory sticks and small mobile phones to be the ultimate status symbols.Office Angels branded the people in the survey as GOSSIPS (Gadget Obsessed Status Symbol Infatuated Professionals), a morphed version of the archetypal 1980s Yuppie — Young Urban Professional.
Almost half (45 percent) of those questioned thought any ambitious worker should own at least 2 mobile phones — one for work calls and the other for social chit chat.
The survey also found food such as sushi, organic salads and sashimi — thinly sliced raw seafood — were rated highly by office workers compared with traditional sandwiches or burgers with chips.
Nearly a third of office workers also admitted to spending over 10 pounds a week on coffee, even if they could get the beverage for free at work.
Apparently, the smaller the better, casting doubt on the Goffmanesque idea that it is all about external display, the “presentation of self”. Carrying such items with you as little ritual tokens (fetishes) may be more about highly personal feelings of security and confidence.
Film: Grizzly Man by Werner Herzog
Monday, January 2nd, 2006On new years day, I traditionally go to see a movie to recover from my hangover. Yesterday it was Grizzly Man by Werner Herzog. What a great movie! It’s a tale about Timothy Treadwell, who lived closely among grizzly bears in Alaska for 13 years, and ends up being eaten by one. It’s a basically a tragical story about a guy who tries to escape from the chaotic world outside of him and tries to become a better self. Treadwell tries to take his destiny into his own hands, but at the same time becomes more and more trapped in his fixed own world that in the end dictates him and destroys him. Timothy Treadwell is a ‘dead man’: he has already partly left this world to live in a world that only exists in his own phantasy: a beautiful, loving, pure, uncorrupted natural world. Treadwell’s time among the bears of Alaska was a kind of ‘liminoid phase’ (Victor Turner) between regular life and a next stage, in this case very literally: death.

The film has many aspects that have to do with identity, visible in the may paradoxes that were evident in Timothy Treadwell:
- Treadwell played with his own image: he developed a story about himself as being from Australia; he was performing outrage & anger in one of the last scenes against the park rangers (the forces that be in the human world), yet could easily switch back to being calm in the next second.
- Treadwell wasn’t always very consequent in his self-construction, e.g. when claiming that he was ‘the only person out there’, while it appeared that he was in company of a woman at least some of the time, which he tried to hide from public eye (camera).
- On the one hand, Treadwell was very vain, constantly fussing about his hair and doing stuff with bandana’s trying to conceal his receding hairline. On the other hand, he didn’t give much about material goods and status.
- He constantly stressed how dangerous it was among the bears, yet when something happened that didn’t coincide with his romantic view of noble, harmonious nature, he couldn’t accept it, as when a young bear got killed and eaten by starving elder bears.
- Treadwell anthropomorphised the animals, ascribing them human behaviour and characteristics.
- Treadwell’s work wasn’t about the bears as much as about himself becoming a new being: he confessed a few times in front of the camera about his troubled youth and told how he had overcome his problems. He shot many sequences of ‘action-takes’ that could later possible be used in a dramatised film about his life.
- Treadwell’s attempt to carve out a life of his own, be unique in what he does (“nobody can do this”), celebration of individualism, escapism from institutional structures, is a very modern thing, typically of this age.
Go see this film!!

