- Shops selling handphones, both new or bekas (second).
- Shops specialized in selling SIM cards of various telcom operators, both GSM and CDMA (and nomor cantik (beautiful numbers), which are more expensive) as well as pulsa (credit).
- Shops selling all kinds of accessoires (colored casings, phone holders, danglers).
- Repair shops (also doing other services like unlocking, etc.).
- Official (repair) centres of the major brands (Nokia, Sony Ericsson, Samsung, Motorola).
- Content providers: mainly ringtones. These are basically booths with a computer inside and a guy or girl next to it. He has a mp3 catalogue. For 5000 RP (€ 0,40) per song, he/she will transfer an mp3 of choice to your phone via a data cable, via memory reader, or if even that doesn’t work via bluetooth.

Most of the workers in Roxy Mas are young: between 16 – 25. Some shop owners are older. The majority is female. Also quite a lot of shop owners from Chinese descent. Visitors – overwhelmingly young too – were mostly wandering around together with a friend. It wasn’t particularly busy, maybe I have to get back on a weekend day when most people are free and go shopping for fun. One of the shops I visited looked just like a supermarket.

Former Nigerian minister of finance Ngozi Okonjo-Iweala promotes investing in Africa. On of the interesting examples she gives is the privatization and rapid growth of the telecom market in Nigeria, from 4300 landlines to over 32 million mobile phone subscriptions. Although she doesn’t mention the name, there is clearly a sense of “Glo with Pride” in her talk. Glo is a domestic mobile phone enterprise coming up second to South-African MTN and growing. Their slogan is appealing to Nigerian pride: “we can do it ourselves”.

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Skip to the section starting at 8:00 where she talks about the telecom and mobile phone market in Nigeria:

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Also, Nokia can be added to the long list of corporations who think we should “be yourself, and do it in style”. The imperative to be yourself paradoxically is a pressure nowadays from which there is no escape…

Source – via Textually.org.

A study by Nielsen Media Research suggests that the type of phone you wear says something about your personality:

What your mobile phone says about you:

Nokia

• Family-minded
• Middle aged managers
• Balance seekers
• Health conscious

Motorola

• Fashion conscious
• Under 24
• Fun seekers
• Individualistic

Sony Ericsson

• Ambitious young men
• Professionals
• Success driven
• Individualistic

LG

• Favourite of mums
• Stay-at-home parents
• Success driven
• Harmony seekers

Samsung

• Young women
• Career focused
• Success driven
• Fun seekers

Whatever your opinion about such research (what do you mean LG is both for “stay at home parents” and “success driven”?), most telling are the comments by readers. The majority of commenters think it is utter crap to see a communications device as part of your identity. They think it is rather sad to judge someone based on what he uses for calling.

They seem to miss the point of the article, however, that your mobile says something about you, even if you do not choose them consciously. These kinds of articles do raise the interesting view that even though we all despise being easily identifiable by the brands we use, we nevertheless are continuously making choices (yes, also subliminally) and rationalize them as ‘functional’ (like the guy who says he always buys Nokia so that he doesn’t have to relearn navigation from scratch). The interplay of brands and identities, of marketing/production and consumption, is far too complicated to just push research like this aside as nonsense…

I have heard of similar stories about Senegalese fishermen using GPS to inform each other of coordinates of good fishing grounds. Of course, this may be occurring in Nigeria too, with Fulani herdsmen…

Just like the idea was in the case of farmers, the mobile phone has led to a power shift from middlemen to the fishers. I remember from my research in Jakarta in the year 2000 an enthousiastic article  called from Njuwok to New York that hailed the potential of the internet for tahu farmers to trade directly with other markets.

Via the mobile-society mailinglist (post by Rich Ling)